CONCEPT STORE
Object Details
OBJEcT
LAKEDOGS TEGERNSEE // 140sqm
CONCEPT STORE
Duration
18 months
RENOVATION
Extensive Renovation and surface design
New design concept
Construction Management
interior design
Concept & Procurement Furniture
Curation and Merchandise of premium commercial goods
Seasonal window design over 20m
Interior Design
ENVIRONMENT
The Tegernsee Valley is a home and excursion region for many dog owners. Whether you are a local or a guest - the breathtaking landscape captivates dog people.
A holistic shop concept, with a professional groomer studio and individual coaching offers at premium level, has been missing in the region until now. As an animal lover, Tanja Zwetkoff realizes this heart project during the pandemic and founds LakeDogs Tegernsee. The claim: High-quality products for the dog from curated manufactories from all over Europe. Matching lifestyle & home products for the design-savvy dog person in combination with a professional groomer studio and coaching offer.
RENOVATION & INTERIOR CONCEPT
The comprehensive renovation with conceptual redesign and advantageous space planning of the premises of a long-established garden center visually shape the overall concept.
The original special features with 100 years of history have been modernized according to the design concept or preserved in its original form for reasons of nostalgia. The antique-looking wooden weave continues to impress in its permanent place in the central sales area. The carved wooden ceiling in a light coat of paint creates a positive room atmosphere. Burnt old wood from an antiquated barn characterises the interior and sets the scene for the product presentation in a charming alpine setting.
Rustic-looking furniture from Antwerp conveys a charming vintage flair with premium qualities, which contrasts with the very modern groomer studio, installed separately in the formerly private interior of the garden center.